Creating the icons of the next industrial era
Creating the icons of the next industrial era
Creating the icons of the next industrial era
Creating the icons of the next industrial era
Products, experiences, and brands that define the human story.
Products, experiences, and brands that define the human story.
Products, experiences, and brands that define the human story.
Products, experiences, and brands that define the human story.
POV
In every economic era, certain products and brands become powerful symbols of their time.
Think back to the Model T. It signaled a shift from human craft to the rhythmic hum of assembly lines. Back then, all our cars were black simply because it was the shade of paint that dried the quickest. But as we entered the extravagant 1920s, our tastes changed. We wanted a car that spoke to our status and style, not a lifeless tin box born from an efficient factory line.
Iconic products and brands not only shape our consumption patterns but also offer a window into who we are and what we value. We gathered around the transistor radio to hear national moments unfold, disrupted each other’s peace with the boombox, and disconnected from the world with the Sony Walkman. Nowadays, Big Tech brands like Apple and Meta are emblems of an age of innovation, but also, our constant pursuit of dopamine through a steady stream of alerts and viral stories.
In every economic era, certain products and brands become powerful symbols of their time.
Think back to the Model T. It signaled a shift from human craft to the rhythmic hum of assembly lines. Back then, all our cars were black simply because it was the shade of paint that dried the quickest. But as we entered the extravagant 1920s, our tastes changed. We wanted a car that spoke to our status and style, not a lifeless tin box born from an efficient factory line.
Iconic products and brands not only shape our consumption patterns but also offer a window into who we are and what we value. We gathered around the transistor radio to hear national moments unfold, disrupted each other’s peace with the boombox, and disconnected from the world with the Sony Walkman. Nowadays, Big Tech brands like Apple and Meta are emblems of an age of innovation, but also, our constant pursuit of dopamine through a steady stream of alerts and viral stories.
In every economic era, certain products and brands become powerful symbols of their time.
Think back to the Model T. It signaled a shift from human craft to the rhythmic hum of assembly lines. Back then, all our cars were black simply because it was the shade of paint that dried the quickest. But as we entered the extravagant 1920s, our tastes changed. We wanted a car that spoke to our status and style, not a lifeless tin box born from an efficient factory line.
Iconic products and brands not only shape our consumption patterns but also offer a window into who we are and what we value. We gathered around the transistor radio to hear national moments unfold, disrupted each other’s peace with the boombox, and disconnected from the world with the Sony Walkman. Nowadays, Big Tech brands like Apple and Meta are emblems of an age of innovation, but also, our constant pursuit of dopamine through a steady stream of alerts and viral stories.
In every economic era, certain products and brands become powerful symbols of their time.
Think back to the Model T. It signaled a shift from human craft to the rhythmic hum of assembly lines. Back then, all our cars were black simply because it was the shade of paint that dried the quickest. But as we entered the extravagant 1920s, our tastes changed. We wanted a car that spoke to our status and style, not a lifeless tin box born from an efficient factory line.
Iconic products and brands not only shape our consumption patterns but also offer a window into who we are and what we value. We gathered around the transistor radio to hear national moments unfold, disrupted each other’s peace with the boombox, and disconnected from the world with the Sony Walkman. Nowadays, Big Tech brands like Apple and Meta are emblems of an age of innovation, but also, our constant pursuit of dopamine through a steady stream of alerts and viral stories.
NSMBL is an innovation studio that envisions, designs, and launches the icons of the next industrial era.
To design an icon for the next industrial era, you have to play by a whole new set of rules.
The next industrial era plays by a whole new set of rules.
You spend more time as your avatar than your real self. People no longer “use” machines; they “partner” with them. An independent YouTuber can disrupt an industry titan. Products aren’t thrown out like waste; they're traded and reused. And the idea that a Silicon Valley startup would “move fast and break things” is, well, terrifying.
Approach
To Win, you have to flip the script.
To Win, you have to flip the script.
NSMBL's innovation approach is built to wield disruptive tech, bridge the empathy gap between companies and their consumers, and operate at speed.
NSMBL's innovation approach is built to wield disruptive tech, bridge the empathy gap between companies and their consumers, and operate at speed.
consumer anthropology
To spot trends, you have to embed with consumers like an anthropologist.
The next big thing isn’t found in a consultant’s report. It’s on the frontlines of culture.
Human-Centric AI
Whether you're manufacturing shopping trolleys or developing software, every company is designing an internet-connected, intelligent agent.
AI is eating the world.
Cultural Branding
Iconic brands are defined by their cultural relevance, not their advertising budgets. A billion-dollar promotional budget will never beat a teenager on TikTok who better understands “the vibes.”
Continuous Iteration
Launch day is just the beginning.
If it doesn’t evolve, it will dissolve.
consumer anthropology
To spot trends, you have to embed with consumers like an anthropologist.
The next big thing isn’t found in a consultant’s report. It’s on the frontlines of culture.
Continuous Iteration
Launch day is just the beginning.
If it doesn’t evolve, it will dissolve.
Human-Centric AI
Whether you're manufacturing shopping trolleys or developing software, every company is designing an internet-connected, intelligent agent.
AI is eating the world.
Cultural Branding
Iconic brands are defined by their cultural relevance, not their advertising budgets. A billion-dollar promotional budget will never beat a teenager on TikTok who better understands “the vibes.”
Culture
WE OPERATE FROM THE INSIGHT that cognitively diverse teams outperform their counterparts. When people are not stifled by orthodoxy, they combine approaches from different domains and discover new ideas.
WE OPERATE FROM THE INSIGHT that cognitively diverse teams outperform their counterparts. When people are not stifled by orthodoxy, they combine approaches from different domains and discover new ideas.
For us, problem solving is jazz. And the best teams are ensembles. We adopt Thelonious Monk’s perspective that “the piano ain’t got no wrong notes.”
For us, problem solving is jazz. And the best teams are ensembles. We adopt Thelonious Monk’s perspective that “the piano ain’t got no wrong notes.”
But we’re not just bashing the keys. Our projects strike a balance between creative ambition and practical execution. We are designing a city that runs on AI, launching financial services for the global unbanked, and working with the largest payment network to understand the youth movement behind Crypto.
Read: we get sh*t done inside the most complex environments.
Read: we get sh*t done inside the most complex environments.
Origin
Formed in 2022 by a machine learning scientist and an anthropologist, NSMBL is the culmination of over a decade of collaboration, delving into the intersections of technology and culture.
Formed in 2022 by a machine learning scientist and an anthropologist, NSMBL is the culmination of over a decade of collaboration, delving into the intersections of technology and culture.
Alex Chung is a global innovation leader. He held the position of managing director at investment firm BlackRock, overseeing their digital platforms and brand practice. Alex served as a VP at the tech firm BuzzFeed and remains a trusted advisor to executives in finance, deep tech, and startups. An awarded people manager, designer, and machine learning scientist, he holds an MS in Data Science from UC, Berkeley.
Alex Chung is a global innovation leader. He held the position of MD at BlackRock, overseeing the firm’s digital platforms and brand practice. Alex served as a VP at the tech firm BuzzFeed and remains a trusted advisor to executives in finance, deep tech, and startups. An awarded people manager, designer, and ML scientist, he holds an MS in Data Science from UC, Berkeley.
Osei Kwakye is an anthropologist with a focus on youth movements and consumer behavior. His field research has inspired some of the most transformative tech initiatives, such as Nike’s NFT program and Google’s streaming service. Osei holds a BA in Sociology from Princeton University and started his career as a public school teacher.
Osei Kwakye is an anthropologist with a focus on youth movements and consumer behavior. His field research has inspired some of the most transformative tech initiatives, such as Nike’s NFT program. He and Alex have been colleagues for more than a decade, collaborating on the same teams at BuzzFeed, BlackRock, and multiple other companies. Osei holds a BA in Sociology from Princeton and started his career as a public school teacher.
Join the ensemble.
Tell us about your dangerous idea.
NSMBL is a Minority Business Enterprise
with operations in the US and globally.
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